Prof. Richard Custin Featured in "The Daily Transcript"

Tuesday, October 24, 2017 Leadership

Richard E. Custin, Clinical Professor of Business Law & Ethics at the University of San Diego School of Business, was interviewed and quoted in an October 16, 2017 article on "Co-working space operator questions tactics of rival" published by the The Daily Transcript.
The article references the trend that "As the number of shared office providers in San Diego continues to grow, so does the level of competition between companies hoping to attract new members. In downtown, the hunt for members is so fierce that the operator of one co-working space is alleging a rival company is using questionable tactics to poach clientele."
In the article, Professor Custin is quoted as saying: “market-research practices, such as gathering publicly available information online or "mystery shopping" at a competitor's location, are usually accepted as ethical behavior. Competitive intelligence is acting ethically and within the bounds of the law in obtaining information ... without fraud, trespassing or misrepresentation."